Human Quotient Group marketing and communication

“My connection to Defence industry started on a very personal level. My husband serves in the Navy, so I’ve been part of the Defence community for several years now. I joined the Cowork Coplay program in Perth in 2024 to explore what my next career chapter could look like.

What I found through that experience was a community of people who understood the unique challenges and strengths that come with Defence life. It reignited my passion for meaningful, purpose-driven work.

Fast forward 7 months after the program ended, the opportunity to join Human Quotient Group came up. It felt like a full-circle moment—from participating in a program that supports Defence partners, to now helping share those stories, as well as stories about our other work. I love helping to drive that impact from the inside. That’s what excites me most about this sector: the people, the purpose, and the chance to contribute to something bigger than yourself.“

“That it’s never just about words on a page or a pretty post on social media. Good communication is about trust, clarity, and connection. It’s about understanding people, not just audiences.

In marketing and communications, especially in a purpose-driven space, you’re constantly balancing creativity with strategy. Behind every story, post, or campaign, there’s a lot of listening and consideration, for tone, lived experience, and the message’s impact. Every colour, phrase, or post timing is intentional, all with the hope that what you share resonates, provides value and makes someone feel understood.“

“I’d love to see even more focus on the wellbeing and career development of Defence and veteran families. They’re such an important part of the Defence community, yet their experiences too often are made to exist in the background.“

“I’ve learned that balance doesn’t mean equal, it means intentional. Some days the scales tip toward work or other commitments, other days it’s family or rest, and that’s okay. My calm usually comes from the simple things: a beach walk, a good coffee, or those quiet early mornings before the house wakes up.

My toddler has taught me to slow down and really appreciate the little things. There’s something grounding about watching a child find joy in everyday moments; it’s a good reminder to do the same.

Being originally from Finland, what you might call the Nordic approach to balance has always stayed with me. The idea that life isn’t all about productivity, but about living well. It’s about taking time to breathe, to be present, and to find harmony between what you do and how you feel. I try to bring a little of that mindset into my everyday life.“

“I’m grateful for the community, the people who show up to events or to work at HQG. They understand this lifestyle and make the juggle feel lighter.”

“A family trip exploring somewhere new in WA, there’s still so much of our beautiful state I haven’t seen.“

“If I’m being honest, my playlist these days is very much curated by my toddler — so Let It Go (from Frozen) and How Far I’ll Go (from Moana) are definitely on repeat. And honestly, they’ve become a bit of a soundtrack to our year.

My husband has been away a lot with work, so it’s been mostly me and my daughter navigating the day-to-day together. Between the solo parenting stretches, work, and all the little life moments in between, those songs have taken on a whole new meaning. One could even say it’s been all about letting go of perfection and trusting that we’re finding our own way.

If I had to choose a word for 2025, it would be “navigate.” Because that’s what this year has been about: adjusting the sails, finding direction in the unknown, and realising that even when things feel unpredictable, you can still move forward with purpose (and maybe a bit of Disney magic).“

“I don’t know if it’s the proudest, but it’s definitely up there among the top few. A few years ago, in one of my previous roles, I had the opportunity to play a central part in organising a series of multi-day VIP stakeholder events in an international location. It was an absolute whirlwind of a project but it all came together beautifully. Seeing it unfold in real time, with people genuinely connecting and enjoying the experience we’d worked so hard to deliver, was incredibly rewarding.” 

“There’s an authenticity in how we show up for each other, we celebrate the wins, share the juggle, and genuinely care. It’s rare to find a team that blends professionalism with empathy so seamlessly, but that’s what makes it special. You never feel like it’s just a job here; it always feels like more, and people actually care about what they do. There’s also a shared sense of purpose that makes the work feel incredibly fulfilling.“

“Be curious. Every experience, even the messy or uncertain ones, teaches you something that will matter later. Your career doesn’t have to follow a straight line; the best paths often come from following what feels meaningful, not just logical.

And take the leap, even when it feels scary. I’ve moved continents 3 times and started again from scratch, and while it hasn’t always been easy, it’s always been worth it. Growth often happens in the moments that push us out of our comfort zone. If it makes you happy and aligns with who you want to become, it’s worth taking that first step.“